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height=\"337\" src=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image06.png\" alt=\"GA-\u8a2a\u554f\u8005\u6570\u306e\u63a8\u79fb\u304c\u308f\u304b\u308b\" class=\"wp-image-303\" srcset=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image06.png 762w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image06-300x133.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30de\u30db\u3068PC\u306e\u6bd4\u7387\u304c\u308f\u304b\u308b<\/h3>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u3069\u306e\u90fd\u9053\u5e9c\u770c\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u591a\u3044\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u5730\u57df\u306e\u50be\u5411\u3084\u3001\u5e74\u9f62\u5c64\u30fb\u6027\u5225\u3068\u3044\u3063\u305f\u8a2a\u554f\u8005\u50cf\u3082\u5206\u304b\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u8fd1\u96a3\u306e\u770c\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u60f3\u50cf\u4ee5\u4e0a\u306b\u591a\u3044\u300d\u3068\u5206\u304b\u308c\u3070\u3001\u5bfe\u5fdc\u30a8\u30ea\u30a2\u306e\u898b\u305b\u65b9\u3084\u5e97\u8217\u6848\u5185\u3092\u898b\u76f4\u3059\u304d\u3063\u304b\u3051\u306b\u306a\u308a\u307e\u3059\u3057\u3001\u300c40\u4ee3\u306e\u8a2a\u554f\u8005\u304c\u4e2d\u5fc3\u300d\u3068\u5206\u304b\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6587\u9762\u306e\u65b9\u5411\u6027\u3092\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u5e74\u9f62\u5c64\u30fb\u6027\u5225\u306e\u30c7\u30fc\u30bf\u306f\u521d\u671f\u72b6\u614b\u3067\u306f\u53ce\u96c6\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u5f8c\u8ff0\u306e\u300c\u5408\u308f\u305b\u3066\u3084\u3063\u3066\u304a\u304d\u305f\u3044\u521d\u671f\u8a2d\u5b9a\u300d\u3067\u53d6\u5f97\u3092\u6709\u52b9\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"270\" src=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image04.png\" alt=\"GA-\u3069\u3093\u306a\u4eba\u304c\u898b\u3066\u3044\u308b\u306e\u304b\u304c\u308f\u304b\u308b\" class=\"wp-image-301\" srcset=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image04.png 900w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image04-300x90.png 300w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image04-768x230.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"is-style-bg_stripe wp-block-paragraph\"><strong>\u88dc\u8db3\uff1aSearch Console \u3068\u306e\u9055\u3044<\/strong>\u3000\u4f3c\u305f\u30c4\u30fc\u30eb\u306b Google Search Console \u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5f79\u5272\u304c\u7570\u306a\u308a\u307e\u3059\u3002Search Console \u304c\u898b\u305b\u3066\u304f\u308c\u308b\u306e\u306f\u300c\u691c\u7d22\u7d50\u679c\u3067\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u3069\u3046\u898b\u3048\u3066\u3044\u308b\u304b\u300d\u3001\u3064\u307e\u308a<strong>\u30b5\u30a4\u30c8\u306b\u5165\u3063\u3066\u304f\u308b\u524d<\/strong>\u306e\u60c5\u5831\u3067\u3059\u3002\u5bfe\u3057\u3066 Google Analytics \u306f\u300c\u30b5\u30a4\u30c8\u306b\u5165\u3063\u305f\u5f8c\u3001\u8a2a\u554f\u8005\u304c\u3069\u3046\u884c\u52d5\u3057\u305f\u304b\u300d\u3092\u898b\u305b\u3066\u304f\u308c\u307e\u3059\u3002\u4e21\u65b9\u3092\u8a2d\u5b9a\u3057\u3066\u306f\u3058\u3081\u3066\u3001\u5165\u53e3\u304b\u3089\u4e2d\u8eab\u307e\u3067\u306e\u8a08\u6e2c\u304c\u305d\u308d\u3044\u307e\u3059\u3002Search Console \u306e\u8a2d\u5b9a\u304c\u307e\u3060\u306e\u65b9\u306f<a href=\"https:\/\/www.lab-ry-works.com\/web-guide\/search-console-setup\/\">Search Console \u306e\u8a2d\u5b9a\u65b9\u6cd5\u30102026\u5e74\u7248\u3011<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8a2d\u5b9a\u624b\u9806<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u624b\u98061: Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7528\u610f\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics \u306e\u5229\u7528\u306b\u306f\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002\u62c5\u5f53\u8005\u500b\u4eba\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306f\u306a\u304f\u3001<strong>\u4f1a\u793e\u3067\u7ba1\u7406\u3059\u308b\u30a2\u30ab\u30a6\u30f3\u30c8<\/strong>\u3092\u8ef8\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u500b\u4eba\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u62c5\u5f53\u8005\u306e\u9000\u8077\u3084\u4ea4\u4ee3\u306e\u3068\u304d\u306b\u3001\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u3054\u3068\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u304f\u306a\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u4f1a\u793e\u7ba1\u7406\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u4f5c\u6210\u3057\u3001\u62c5\u5f53\u8005\u306b\u306f\u5f8c\u304b\u3089\u95b2\u89a7\u30fb\u7de8\u96c6\u306e\u6a29\u9650\u3092\u4ed8\u4e0e\u3059\u308b\u5f62\u306b\u3057\u3066\u304a\u304f\u3068\u5b89\u5168\u3067\u3059\uff08\u7ba1\u7406\u3067\u304d\u308b\u4eba\u306f\u8907\u6570\u540d\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\uff09\u3002\u305d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30ed\u30b0\u30a4\u30f3\u3057\u305f\u72b6\u614b\u3067\u3001\u6b21\u306e\u624b\u9806\u3078\u9032\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-paragraph\"><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u540d<\/strong>\u306b\u306f\u4f1a\u793e\u540d\uff08\u4f8b: 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class=\"wp-block-heading\">\u2461\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30d7\u30ed\u30d1\u30c6\u30a3\u540d<\/strong>\u306b\u306f\u3001\u30b5\u30a4\u30c8\u540d\u307e\u305f\u306f\u30c9\u30e1\u30a4\u30f3\uff08\u4f8b: example.com\uff09\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u3042\u308f\u305b\u3066<strong>\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u306f\u300c\u65e5\u672c\u300d\u3001\u901a\u8ca8\u306f\u300c\u65e5\u672c\u5186\u300d<\/strong>\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u3053\u3092\u5408\u308f\u305b\u3066\u304a\u304b\u306a\u3044\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u96c6\u8a08\u6642\u9593\u3084\u91d1\u984d\u8868\u793a\u304c\u65e5\u672c\u306e\u611f\u899a\u3068\u30ba\u30ec\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2462\u304a\u5e97\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u696d\u7a2e<\/strong>\u3068\u3001<strong>\u4e8b\u696d\u306e\u898f\u6a21\uff08\u5f93\u696d\u54e1\u6570\uff09<\/strong>\u3092\u9078\u3073\u307e\u3059\u3002\u81ea\u793e\u306b\u5f53\u3066\u306f\u307e\u308b\u3082\u306e\u3092\u9078\u3079\u3070\u5927\u4e08\u592b\u3067\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u306e\u63d0\u6848\u306a\u3069\u306b\u4f7f\u308f\u308c\u308b\u60c5\u5831\u3067\u3001\u8a08\u6e2c\u306e\u5185\u5bb9\u304c\u5909\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2463\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c<strong>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u767a\u6398<\/strong>\u300d\u300c<strong>\u58f2\u4e0a\u306e\u4fc3\u9032<\/strong>\u300d\u306a\u3069\u3001Google Analytics 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class=\"wp-block-heading\">\u2464\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u306b\u3001\u8a08\u6e2c\u3059\u308b\u5bfe\u8c61\u3092\u9078\u3073\u307e\u3059\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f<strong>\u300c\u30a6\u30a7\u30d6\u300d<\/strong>\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u7d9a\u3051\u3066\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u753b\u9762\u304c\u958b\u304d\u307e\u3059\u306e\u3067\u3001\u305d\u306e\u307e\u307e\u6b21\u306e\u624b\u98063\u3078\u9032\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u624b\u98063: \u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u4f5c\u6210\u3057\u3066\u300c\u6e2c\u5b9aID\u300d\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u30a6\u30a7\u30d6 \u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u300d\u3068\u3044\u3046\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u306e\u3067\u3001\u6b21\u306e3\u3064\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL<\/strong>\uff1a\u300chttps:\/\/\u300d\u3092\u9078\u3073\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u3092\u5165\u529b\u3057\u307e\u3059\uff08https\u5316\u3057\u3066\u3044\u306a\u3044\u30b5\u30a4\u30c8\u306e\u5834\u5408\u306f\u300chttp:\/\/\u300d\u3092\u9078\u629e\u3057\u307e\u3059\uff09<\/li>\n\n\n\n<li><strong>\u30b9\u30c8\u30ea\u30fc\u30e0\u540d<\/strong>\uff1a\u30b5\u30a4\u30c8\u540d\u3067\u304b\u307e\u3044\u307e\u305b\u3093<\/li>\n\n\n\n<li><strong>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd<\/strong>\uff1a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff08\u30da\u30fc\u30b8\u304c\u898b\u3089\u308c\u305f\u56de\u6570\uff09\u306b\u52a0\u3048\u3066\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3084\u96e2\u8131\u30af\u30ea\u30c3\u30af\u306a\u3069\u306e\u30b5\u30a4\u30c8\u5185\u306e\u52d5\u304d\u3082\u81ea\u52d5\u3067\u8a08\u6e2c\u3057\u3066\u304f\u308c\u308b\u6a5f\u80fd\u3067\u3059\u3002<strong>\u521d\u671f\u72b6\u614b\u3067\u30aa\u30f3<\/strong>\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u30aa\u30f3\u306e\u307e\u307e\u3067\u554f\u984c\u3042\u308a\u307e\u305b\u3093<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image08-1024x352.png\" alt=\"GA-\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\" class=\"wp-image-313\" srcset=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image08-1024x352.png 1024w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image08-300x103.png 300w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image08-768x264.png 768w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image08.png 1162w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u4f5c\u6210\u300d\u3092\u62bc\u3059\u3068\u3001\u300cGoogle \u30bf\u30b0\u306e\u8a2d\u5b9a\u300d\u3068\u3044\u3046\u753b\u9762\u304c\u958b\u304d\u3001\u30b5\u30a4\u30c8\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u305f\u3081\u306e\u8a08\u6e2c\u30b3\u30fc\u30c9\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image09-1024x578.png\" alt=\"GA-Google \u30bf\u30b0\u306e\u8a2d\u5b9a\" class=\"wp-image-316\" srcset=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image09-1024x578.png 1024w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image09-300x169.png 300w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image09-768x433.png 768w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image09.png 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b3\u30fc\u30c9\u306f\u624b\u98064-2\uff08GA\u5358\u4f53\u3067\u5229\u7528\u3059\u308b\u5834\u5408\uff09\u3067\u4f7f\u3046\u3082\u306e\u306a\u306e\u3067\u3001\u3053\u3053\u3067\u306f\u3044\u3063\u305f\u3093\u300c\u00d7\u300d\u3067\u9589\u3058\u3066\u304b\u307e\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9589\u3058\u308b\u3068\u300c\u30a6\u30a7\u30d6 \u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u300d\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u3001\u305d\u3053\u306b <strong>\u300cG-\u300d\u304b\u3089\u59cb\u307e\u308b\u300c\u6e2c\u5b9aID\u300d<\/strong> \u304c\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306eID\u304c\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3068 Google Analytics \u3092\u7d50\u3073\u3064\u3051\u308b\u9375\u306b\u306a\u308a\u307e\u3059\u3002\u6b21\u306e\u624b\u9806\u3067\u4f7f\u3046\u306e\u3067\u3001\u63a7\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"281\" src=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image10-1024x281.png\" alt=\"GA-\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\" class=\"wp-image-317\" srcset=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image10-1024x281.png 1024w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image10-300x82.png 300w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image10-768x211.png 768w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image10.png 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">GA\u5358\u72ec\u3067\u4f7f\u7528\u3059\u308b\uff1f or GTM\u3092\u7d4c\u7531\u3057\u3066\u4f7f\u7528\u3059\u308b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u304b\u3089\u306f\u30012\u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u30021\u3064\u304cGA\u3092\u5358\u72ec\u3067\u5229\u7528\u3059\u308b\u5834\u5408\u3002\u3082\u30461\u3064\u304cGTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u3092\u7d4c\u7531\u3057\u3066\u5229\u7528\u3059\u308b\u5834\u5408\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u304a\u3059\u3059\u3081\u306f\u3001GTM\u7d4c\u7531\u3067\u5229\u7528\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u5c11\u3057\u624b\u9593\u306b\u611f\u3058\u307e\u3059\u304c\u3001\u4eca\u5f8c\u306e\u69d8\u3005\u306a\u7ba1\u7406\u304c\u5727\u5012\u7684\u306b\u697d\u306b\u306a\u308a\u307e\u3059\u3002\u4f46\u3057\u3001GTM\u3092\u307e\u3060\u5c0e\u5165\u3057\u3066\u3044\u306a\u3044\u65b9\u306f\u3001\u5148\u306b<a href=\"https:\/\/www.lab-ry-works.com\/web-guide\/gtm-setup\/\">GTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a>\u3092\u6e08\u307e\u305b\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GTM\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u306f\u624b\u98064-1\u3078\u9032\u3093\u3067\u3044\u305f\u3060\u304d\u3001GTM\u3092\u5229\u7528\u3057\u306a\u3044\u5834\u5408\u306f\u624b\u98064-2\u3078\u304a\u9032\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u624b\u98064-1: GTM \u3092\u4f7f\u3063\u3066\u30b5\u30a4\u30c8\u306b\u5c0e\u5165\u3059\u308b\u5834\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GTM\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u65b0\u3057\u3044\u30d6\u30e9\u30a6\u30b6\u3092\u958b\u3044\u3066<a href=\"https:\/\/tagmanager.google.com\/\">GTM<\/a>\u3078\u30a2\u30af\u30bb\u30b9\u3057\u3001\u7ba1\u7406\u753b\u9762\u3067\u6b21\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u300c\u30bf\u30b0\u300d\u2192\u300c\u65b0\u898f\u300d\u304b\u3089\u3001\u30bf\u30b0\u306e\u7a2e\u985e\u3067 <strong>\u300cGoogle\u30bf\u30b0\u300d<\/strong> \u3092\u9078\u3076<\/li>\n\n\n\n<li>\u300c\u30bf\u30b0ID\u300d\u306e\u6b04\u306b\u3001\u624b\u98063\u3067\u63a7\u3048\u305f<strong>\u6e2c\u5b9aID\uff08G- \u304b\u3089\u59cb\u307e\u308bID\uff09\u3092\u5165\u529b<\/strong>\u3059\u308b<\/li>\n\n\n\n<li>\u30c8\u30ea\u30ac\u30fc\uff08\u30bf\u30b0\u3092\u52d5\u304b\u3059\u6761\u4ef6\uff09\u306b <strong>\u300cInitialization &#8211; All Pages\uff08\u521d\u671f\u5316 &#8211; \u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\uff09\u300d<\/strong> \u3092\u8a2d\u5b9a\u3059\u308b\uff08\u898b\u5f53\u305f\u3089\u306a\u3044\u5834\u5408\u306f\u300c\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u300d\u3067\u3082\u8a08\u6e2c\u3067\u304d\u307e\u3059\uff09<\/li>\n\n\n\n<li>\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u3067\u52d5\u4f5c\u3092\u78ba\u304b\u3081\u3066\u304b\u3089\u3001<strong>\u300c\u516c\u958b\u300d<\/strong> \u3092\u62bc\u3059<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">GTM\u306f\u300c\u516c\u958b\u300d\u3092\u62bc\u3059\u307e\u3067\u3001\u3069\u3093\u306a\u5909\u66f4\u3082\u30b5\u30a4\u30c8\u306b\u53cd\u6620\u3055\u308c\u307e\u305b\u3093\u3002\u8a2d\u5b9a\u3057\u3066\u6e80\u8db3\u305b\u305a\u3001\u516c\u958b\u307e\u3067\u6e08\u307e\u305b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u624b\u98064-2: GA\u5358\u4f53\u3067\u5229\u7528\u3059\u308b\u5834\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GTM\u3092\u4f7f\u308f\u305a\u306b\u5c0e\u5165\u3059\u308b\u5834\u5408\u306f\u3001\u8a08\u6e2c\u306e\u4ed5\u7d44\u307f\u3092\u76f4\u63a5\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics \u306e\u7ba1\u7406\u753b\u9762\u3067\u3001\u624b\u98063\u3067\u4f5c\u6210\u3057\u305f\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u958b\u304d\u3001\u300c\u30bf\u30b0\u306e\u5b9f\u88c5\u624b\u9806\u3092\u8868\u793a\u300d\u304b\u3089\u300c\u624b\u52d5\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u300d\u3092\u958b\u304f\u3068\u3001\u8cbc\u308a\u4ed8\u3051\u7528\u306e\u8a08\u6e2c\u30b3\u30fc\u30c9\uff08Google\u30bf\u30b0\uff09\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30b3\u30fc\u30c9\u3092\u3001\u8a08\u6e2c\u3057\u305f\u3044<strong>\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8<\/strong>\u306e &lt;head&gt; \u5185\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002\u81ea\u793e\u3067HTML\u3092\u7de8\u96c6\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u3001\u30b5\u30a4\u30c8\u306e\u7ba1\u7406\u3092\u4efb\u305b\u3066\u3044\u308b\u5236\u4f5c\u4f1a\u793e\u306b\u8a2d\u7f6e\u3092\u4f9d\u983c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"is-style-bg_stripe wp-block-paragraph\">\u88dc\u8db3: WordPress\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30c6\u30fc\u30de\u3084\u30d7\u30e9\u30b0\u30a4\u30f3\u306b\u300c\u6e2c\u5b9aID\u306e\u5165\u529b\u6b04\u300d\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u624b\u98063\u3067\u63a7\u3048\u305f\u6e2c\u5b9aID\uff08G- \u304b\u3089\u59cb\u307e\u308bID\uff09\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u5c0e\u5165\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u624b\u98065: \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u52d5\u4f5c\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0e\u5165\u3067\u304d\u305f\u304b\u3069\u3046\u304b\u306f\u3001\u305d\u306e\u5834\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u81ea\u5206\u306e\u30b9\u30de\u30db\u3084PC\u3067\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u72b6\u614b\u3067\u3001Google Analytics 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class=\"wp-block-paragraph\">\u8a73\u7d30\u306a\u5206\u6790\uff08\u5f8c\u8ff0\u306e\u300c\u63a2\u7d22\u300d\u306a\u3069\uff09\u306b\u4f7f\u3046\u500b\u5225\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u306f\u3001\u521d\u671f\u8a2d\u5b9a\u3067\u306f<strong>2\u30f6\u6708<\/strong>\u3068\u77ed\u3081\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u9078\u3079\u308b\u306e\u306f2\u30f6\u6708\u304b14\u30f6\u6708\u306e\u4e8c\u629e\u306a\u306e\u3067\u3001\u6700\u9577\u306e<strong>14\u30f6\u6708<\/strong>\u306b\u5909\u66f4\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u8a2d\u5b9a\u306f\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u753b\u9762\u306e\u96c6\u8a08\u5024\u306b\u306f\u5f71\u97ff\u3057\u307e\u305b\u3093\u304c\u3001\u4fdd\u6301\u671f\u9593\u3092\u904e\u304e\u305f\u8a73\u7d30\u30c7\u30fc\u30bf\u306f\u5f8c\u304b\u3089\u53d6\u308a\u623b\u305b\u307e\u305b\u3093\u3002\u300c\u63a2\u7d22\u30671\u5e74\u524d\u3068\u6bd4\u3079\u305f\u3044\u300d\u3068\u601d\u3063\u305f\u3068\u304d\u306b\u56f0\u3089\u306a\u3044\u3088\u3046\u3001\u6700\u521d\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u306e\u304c\u809d\u5fc3\u3067\u3059\uff08\u306a\u304a\u3001\u6027\u5225\u30fb\u5e74\u9f62\u306a\u3069\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u306f\u3001\u3053\u306e\u8a2d\u5b9a\u306b\u95a2\u308f\u3089\u305a\u4fdd\u6301\u306f2\u30f6\u6708\u3067\u3059\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image03-1024x550.png\" alt=\"GA-\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u8a2d\u5b9a\" class=\"wp-image-298\" srcset=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image03-1024x550.png 1024w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image03-300x161.png 300w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image03-768x412.png 768w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image03.png 1397w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Search Console \u3068\u9023\u643a\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ba1\u7406\u753b\u9762\u306e\u300c\u30b5\u30fc\u30d3\u30b9\u9593\u306e\u30ea\u30f3\u30af\u300d\u306b\u3042\u308b\u300cSearch Console \u306e\u30ea\u30f3\u30af\u300d\u304b\u3089\u9023\u643a\u3057\u307e\u3059\u3002\u300c\u30ea\u30f3\u30af\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3001\u78ba\u8a8d\u6e08\u307f\u306e Search Console \u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u3001\u624b\u98063\u3067\u4f5c\u6210\u3057\u305f\u30a6\u30a7\u30d6\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u3079\u3070\u5b8c\u4e86\u3067\u3059\uff08\u9023\u643a\u306b\u306f\u3001Search Console \u5074\u306e\u78ba\u8a8d\u6e08\u307f\u6240\u6709\u8005\u3067\u3042\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\uff09\u3002\u9023\u643a\u3057\u3066\u304a\u304f\u3068\u3001\u691c\u7d22\u3067\u306e\u898b\u3048\u65b9\u306e\u30c7\u30fc\u30bf\u3092 Google Analytics \u5074\u304b\u3089\u3082\u78ba\u8a8d\u3067\u304d\u3001\u300c\u691c\u7d22\u7d50\u679c\u3067\u306e\u5165\u53e3\u300d\u3068\u300c\u30b5\u30a4\u30c8\u5185\u3067\u306e\u884c\u52d5\u300d\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u308b\u307e\u3067\u3001\u6700\u592748\u6642\u9593\u307b\u3069\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"629\" src=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image02-1024x629.png\" alt=\"GA-Search Console\" class=\"wp-image-297\" srcset=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image02-1024x629.png 1024w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image02-300x184.png 300w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image02-768x472.png 768w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image02.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\uff08\u6027\u5225\u30fb\u5e74\u9f62\u5c64\u306a\u3069\uff09\u306e\u53d6\u5f97\u3092\u6709\u52b9\u306b\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a2a\u554f\u8005\u306e\u6027\u5225\u30fb\u5e74\u9f62\u5c64\u30fb\u8208\u5473\u95a2\u5fc3\u3068\u3044\u3063\u305f\u300c\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u300d\u306f\u3001\u521d\u671f\u72b6\u614b\u3067\u306f\u53ce\u96c6\u3055\u308c\u307e\u305b\u3093\u3002\u7ba1\u7406\u753b\u9762\u306e\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u300d\u304b\u3089\u3001Google\u30b7\u30b0\u30ca\u30eb\uff08\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\uff09\u3092\u6709\u52b9\u306b\u3059\u308b\u3068\u3001\u5c5e\u6027\u306e\u30ec\u30dd\u30fc\u30c8\u304c\u4f7f\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u300c30\u301c40\u4ee3\u306e\u5973\u6027\u304c\u591a\u3044\u300d\u3068\u3044\u3063\u305f\u8a2a\u554f\u8005\u50cf\u304c\u5206\u304b\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u3092\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed5\u7d44\u307f\u3068\u3057\u3066\u306f\u3001\u5168\u8a2a\u554f\u8005\u306e\u5c5e\u6027\u304c\u500b\u5225\u306b\u5206\u304b\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001Google\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u5e83\u544a\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306b\u540c\u610f\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3001<strong>\u96c6\u8a08\u3055\u308c\u305f\u5f62\u3067<\/strong>\u50be\u5411\u304c\u8868\u793a\u3055\u308c\u308b\u3082\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8a2a\u554f\u8005\u304c\u5c11\u306a\u3044\u3046\u3061\u306f\u3001\u500b\u4eba\u304c\u7279\u5b9a\u3055\u308c\u306a\u3044\u3088\u3046\u5c5e\u6027\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6709\u52b9\u306b\u3059\u308b\u5834\u5408\u306f\u3001\u30b5\u30a4\u30c8\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u306b\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u304a\u3088\u3073\u5e83\u544a\u5411\u3051\u6a5f\u80fd\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u30fbCookie\u7b49\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u30fb\u7121\u52b9\u5316\uff08\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\uff09\u306e\u65b9\u6cd5\u3092\u8a18\u8f09\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image01-1024x632.png\" alt=\"GA-\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3092\u30aa\u30f3\u306b\u3059\u308b\" class=\"wp-image-296\" srcset=\"https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image01-1024x632.png 1024w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image01-300x185.png 300w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image01-768x474.png 768w, https:\/\/www.lab-ry-works.com\/web-guide\/wp-content\/uploads\/2026\/08\/ga-image01.png 1404w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u306a\u30c7\u30fc\u30bf\u306e\u898b\u65b9 \u2014 4\u3064\u306e\u753b\u9762\u306e\u5f79\u5272<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 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